Babies R Us (BabiesRUs) is a division of Toys "R" Us. The first Babies "R" Us store opened in April 1996 in Westbury, New York. In February 1997, Toys "R" Us acquired Duncan-based Baby Superstore, Inc., a 78-store chain, for $376 million. The locations were converted into Babies "R" Us. The store operates as a specialty baby products retailer and grew to about 260 stores in the United States. The stores offer an assortment of products for newborns, infants, and toddlers. The company also maintains a registry and offers pre- and post-natal classes and events.
In 2011, Toys "R" Us began to open co-branded locations with Babies "R" Us departments at 21 new locations, and 23 remodeled locations.
Babies "R" Us reopened in July 2023 with a brand new flagship location inside the American Dream mall in East Rutherford, New Jersey.
History[]
Babies R Us (BabiesRUs) was established in 1996.
Countries[]
- USA since unknown
Logo Timeline[]
unknown-1997 as Babies "R" Us[]
Early
1997-2007 as Babies "R" Us[]
Late
2007-Present as Babies R Us (BabiesRUs)[]
